We are delighted to declare Mrs. Sriyani Bandarage from Kaduwela as the winner of our annual Mother's Day Campaign. ur commitment as the largest importer of hearing aids in Sri Lanka was to mark International Mother’s Day with a meaningful gesture that could change the life of one worthy mother. The initiative launched on our official Facebook and Instagram platforms set out to find the most deserving mom from countless participants vying to win a pair of digital hearing aids.
Celebrating the ties that bind mothers and their children, our campaign goal was to encourage Sri Lanka's youth to take proactive steps towards caring for their ageing parents' hearing needs. In addition to finding a worthy winner with hearing loss, our objective of promoting better hearing among the elderly seemed to have struck a chord with those marking Mother's Day in 2024.
Highlighting the special connection all mothers share with their offspring, Vision Care's own staff members posted photos with their mothers to encourage participants to share a cherished memory that will always remind them of their mother's love. While choosing a winner did prove difficult due to the overwhelming number of social media posts and memories shared on both platforms, in the end, the winner was decided by the number of likes and positive reactions each memory received on our Facebook and Instagram pages.
As a part of our ongoing efforts to increase public awareness of the usability of hearing aids and the life-changing power of better hearing, the 2024 edition of our Mother's Day giveaway concluded with the handover of a brand new digital hearing device to Mrs. Sriyani Bandarage on 12th July, 2024. Having struggled with hearing loss for some time, we hope that this hearing device and our continued support will empower Mrs. Bandarage to live a more active and fulfilling life with her loved ones.